He chose the revival of a round, and almost monoline type which had first appeared in 1492 in the edition of Macrobius, ascribable to the printing shop of Giovanni Rosso (Joannes Rubeus) in Venice. In 1927, Scholderer, on behalf of the Society for the Promotion of Greek Studies, got involved in choosing and consulting the design and production of a Greek type called New Hellenic cut by the Lanston Monotype Corporation. Especially in Great Britain this tendency remained unchallenged in the first decades of the 20th century, both by Richard Proctor, curator of the incunabula section in the British Museum Library and his successor Victor Scholderer. Furthermore, by the end of the 19th century bibliology had become an established section of Historical Studies, and, as John Bowman commented, the prevailing attitude was that Greek types should adhere to a lost idealized, yet undefined, greekness of yore. ![]() ![]() The design of new Greek typefaces always followed the growing needs of the Classical Studies in the major European Universities.
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